TikTok is introducing a fresh option that enables them to reduce the amount of AI-made content appearing in their feeds. This step comes as the platform disclosed that it currently hosts more than 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the next few weeks before a global rollout. This advancement coincides with a surge in AI content, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that almost one in 10 of the fastest-growing content creators on a popular video site exclusively feature clips produced artificially. A large amount of this content is classified as “AI slop”, a term for inferior, bulk-generated content that is typically illogical or dreamlike.
“We know from our community that a lot of users like content created using AI tools, including computer-generated images to informative clips, and we want to offer the community the option to see more or less of that, according to their own choices,” commented a platform representative.
AI on the Platform
The platform shared that there are now 1.3bn videos on its app tagged as artificially created. In total, over 100 m pieces of content are uploaded to the platform daily, making AI-generated material a minor percentage of its total content library.
Customizing Your Feed
Users will be in a position to decrease or raise the volume of artificial media they see by accessing the topic control option in the app and selecting “AI-generated content”. Other topics that currently be controlled under the setting include politics, style, aesthetics, and choreography.
Platform Guidelines
Its rules require creators to tag lifelike AI-generated content, and it prohibits malicious fake videos of well-known individuals or emergencies. Any realistic artificial content that is without a tag can be taken down under its terms of service.
Furthermore, the service will now attach an artificially created tag to content created with its built-in AI features, or detected by an industry-wide initiative for spotting AI-generated material. This measure is intended to deter users from seeking to evade the labeling process.
Responsible AI Funding
TikTok is additionally establishing a two million dollar educational fund for specialists and organizations to produce educational content about ethical AI use. This project will support educational bodies specializing in educating programming and robotics.
Moderation Strategy
TikTok has supported its safety measures, amid discussion over proposals to lay off numerous safety staff in the United Kingdom. The company is planning to reduce hundreds of positions in its user protection department in London, with labor groups and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A trust and safety lead stated that human moderation would remain essential, but artificial intelligence can protect employees by filtering out the most distressing content ahead of it gets reviewed by humans. The company announced a notable drop in explicit and harmful content handled by safety staff over the previous year due to the use of its automated systems.
We believe it is crucial to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to limit contact with dangerous material as rapidly, which is the area in which a significant AI assistance is making a difference work at speed.”
